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Abstract. Consumer attitudes and behaviors are fundamentally dynamic processes; thus, understanding consumer dynamics is crucial for truly understanding consumer behaviors and for firms to formulate appropriate actions.
The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research.
27 Σεπ 2021 · Abstract. There have been some multiple understandings and considerations of the concept of consumer behavior, however little is known about the concept in this contemporary area. This research...
15 Οκτ 2010 · This paper explores the role of consumer behavior in present marketing management scenario. The behaviour that the consumers display in searching for, purchasing, using, evaluating and...
However, a common conception of consumer behavior refers to the particular perceptions of habits, lifestyles, attitude and practices. Keywords: Consumer behavior, Consumption, Africa,...
10 Νοε 2022 · The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour.
The results exhibit a strong increase on subjects like consumer trust, self-identity, digital consumption, social media engagement, consumer culture theory, consumer motivation, and brand–consumer relationships.
