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27 Σεπ 2021 · Consumer behavior is a science that studies the activities of individuals and groups in sorting, buying, using or utilizing, and disposing of a product to satisfy their life needs where these...
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“consumer behaviour…… is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.”
18 Αυγ 2022 · The consumer behavior theory by Schiffman and Kanuk describes the actions that consumers take to find, acquire, use, assess, and discard goods, services, and concepts (Roy, 2022). In other...
In this chapter, I explain the basics of consumer behavior and show you how you can use it to better your marketability, explain your value, and increase your sales.
Title: Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph’s University. Description: Thirteen Edition. | Hoboken, NJ : Pearson, [2019] | Revised
The Cambridge Handbook of Consumer Psychology. Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more.
Schiffman & Kanuk (1997: 648) define consumer behaviour as: "The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services, and ideas."
