Αποτελέσματα Αναζήτησης
This chapter reviews the three most common approaches for incorporating culture into frameworks of consumer behavior and describes key findings about: (1) the effect of culture on consumers’ attention and information processing, (2) the persuasiveness of culturally matched advertising messages, (3) the contexts in which culture is more likely ...
18 Οκτ 2017 · We focus on findings related to the two most common approaches used to model the behavior of cross-cultural consumers: the cultural syndromes approach and the dynamic constructivist theory of culture. We close the chapter by outlining a future agenda for research in cross-cultural consumer behavior.
In this section we take a closer look at another external factor, culture: what it is; how it is defined; how it can change; and, how culture and marketing influence, inform, and reflect one another. Since different cultures have different values, consumers have different buying habits.
28 Ιαν 2024 · In this chapter, we focus on how cultural distinctions influence consumer behavior. Cultural distinctions exert a significant influence on consumer behavior by shaping aspects such as consumer self-definition, motivation, information processing, judgment processes, and cognitive orientations.
Culture and Consumer Behavior. Sharon Shavitt, Hyewon Cho, and Aaron J. Barnes. Consumer behavior and marketing are global phenomena, and understanding how consumers around the world respond to marketing efforts is a key managerial priority.
Consumer behavior encompasses a broad range of phenomena, and cultural factors have been shown to influence many of them. Culture shapes what general goals consumers have [ 1 ], and how they respond to prices [ 2, 3 ], brand images [ 4 ], and advertising elements [ 5 ].
26 Μαρ 2014 · In this monograph, the authors present a conceptual and empirical framework for understanding how culture impacts consumer behaviors, and recommend seven analytical steps for understanding similarities and differences between cultures as well as within-culture variations in consumer behaviors.
