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What is Alternative Evaluation? A consumer usually develops a host of options to choose from while looking for a particular product or a solution per se. He then evaluates the various options with one another against certain criteria. It is this process which is called alternatives evaluation.
Evaluation of Alternatives. How does the consumer process competitive brand information and make a final value judgment? There are several processes, and the most current models see the consumer forming judgments largely on a conscious and rational basis.
Stage 3: Evaluation of Alternatives. Consumers are said to view a product or service as a “bundle of product attributes,” and you evaluate several attributes of a product or service in reaching your purchase decision. For example, if you’re buying a smartphone, you’ll consider factors such as battery life, speed, storage capacity, or price.
Consumer decision making process comprises five stages: need recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour. Marketing managers attempt to influence consumer behaviour during each of these stages as it has been discussed below in a greater detail.
27 Οκτ 2018 · The evaluation of alternatives is an important component of the consumers' decision making process. The aim of this paper is to analyze the different criteria for evaluation of alternatives...
31 Μαρ 2004 · Weighing the prospective merits of your alternatives is an important technique to use in making better decisions. Once you have identified a set of alternatives, the next step is to assess what each alternative contributes to the overall objective and how to prioritize the trade-offs.
Evaluation of Alternatives. The way consumers decipher the pros and cons of available options is affected by the beliefs and attitudes they hold, whether these are valid or erroneous.
