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Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.What Is Consumer Behaviour?
1 Δεκ 2016 · The findings reveal that product related videos on YouTube are important for influencing consumers’ purchase intentions. In addition, several factors affect purchase intention on...
Hello friends.In this video, I had explained factors affecting/influencing consumer buying behaviour in marketing with different examples in each point.There...
1 Οκτ 2013 · This research examines the mechanism through which YouTube-based consumer-generated content (CGC) shape consumers’ CGC adoption and subsequent purchase intention and shows that the central cue and peripheral cues can predict the changes in perceived usefulness and attitudes toward CGCs.
12 Μαΐ 2023 · This research contributes toward the digital content marketing literature by complementing existing research exploring consumer behavior on social media, assessing the driving factors of user-generated content and its impacts on customer perceived value.
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It also aimed to examine 648 Factors affecting consumer attitudes and intentions the influence of perceived credibility and usefulness on consumer attitudes toward product related content which other users generate on YouTube (ATU).
