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27 Σεπ 2021 · The study focuses on unraveling the complexities of consumer decision-making, analyzing how factors such as brand loyalty, pricing, infrastructure accessibility, environmental concerns, and...
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18 Αυγ 2022 · According to Roy (2022), there are a few factors that influence consumer behavior: (1) personal factors, (2) social factors, (3) cultural factors, and (4) emotional constituents. ...
Where utility theory views the consumer as a ‘rational economic man’ (Zinkhan 1992), contemporary research on Consumer Behaviour considers a wide range of factors influencing the consumer, and acknowledges a broad range of consumption activities beyond purchasing.
13 Σεπ 2016 · A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Consumer behavior refers to the selection, purchase and consumption of goods and services for...
In this chapter, I explain the basics of consumer behavior and show you how you can use it to better your marketability, explain your value, and increase your sales.
3 Ιαν 2023 · This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research.
10 Νοε 2022 · The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour.
