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23 Φεβ 2022 · 623 pages : 28 cm. In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. Includes bibliographical references and index.
- Consumer behavior : in fashion : Solomon, Michael R : Free Download ...
Consumer behavior : in fashion. by. Solomon, Michael R....
- Consumer behavior : in fashion : Solomon, Michael R : Free Download ...
Title: Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph’s University. Description: Thirteen Edition. | Hoboken, NJ : Pearson, [2019] | Revised
Download Consumer Behavior: Buying, Having, and Being PDF. Description. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
22 Νοε 2021 · Consumer behavior : in fashion. by. Solomon, Michael R. Publication date. 2009. Topics. Fashion merchandising, Clothing and dress -- Marketing, Consumer behavior, Consumers' preferences, Consumers -- Psychology, Consumer protection. Publisher.
25 Ιουν 2021 · xxv, 654 pages : 29 cm. Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.
Professor Solomon’s primary research interests include consumer behaviour and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies.
A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase.
