Αποτελέσματα Αναζήτησης
1 Ιαν 2021 · This paper adopts multiattribute utility theory to study network consumer's decision behavior, and sets up a consumer's purchase decision curve based on six criteria, such as price,...
27 Ιουλ 2021 · The results of this Literature Review article are that: 1) Product Quality is related to Purchase Decisions; 2) Price relates to Purchase Decision; and 3) Place related to Purchase Decision.
11 Σεπ 2021 · In this context, the study aims to reveal how the product's price can affect the purchase decision processes of consumers. For this purpose, two different groups, each consisting of 50 people...
They are: complex buying behaviour, dissonance-reducing buying behaviour, habitual buying behaviour, variety-seeking buying behaviour. The decision of buying an item does not instantly take place. Behind the visible act of purchasing an item, stands a buying decision process that smart companies should investigate.
Engel, Blackwell and Kollat have developed a model of consumer buying decision process in five steps: problem of recognition, information search, alternative evaluation, purchase decision and post-purchase behavior.
decision-making processes that consumers could follow when purchasing a product or service. The Assael model (Appendix 5) identified four different decision-making processes, namely complex decision-making, brand loyalty, limited decision-making and inertia, whereas the EBM model identified extended
1 Ιαν 2014 · It focuses in decoding the phenomena of behavioral intentions and purchase decisions, by investigating the impact of contextual factors, brand loyalty and brand switching on purchase decisions. The study investigates the consumer criteria of Greek consumers between 18 and 55 years of age.
