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27 Ιουλ 2021 · The results of this Literature Review article are that: 1) Product Quality is related to Purchase Decisions; 2) Price relates to Purchase Decision; and 3) Place related to Purchase Decision.
1 Αυγ 2014 · The article examines the definition of the availability heuristic, its impact on decision-making, and its application to purchasing decisions.
11 Σεπ 2021 · In this context, the study aims to reveal how the product's price can affect the purchase decision processes of consumers. For this purpose, two different groups, each consisting of 50 people...
Engel, Blackwell and Kollat have developed a model of consumer buying decision process in five steps: problem of recognition, information search, alternative evaluation, purchase decision and post-purchase behavior.
Introduction. A seminal study that gave rise to the analysis of pricing and its influence on consumers’. purchase decision making was conducted by E.H. Weber (Miller, 1962). According to. his law, consumers’ perception of difference is limited and any change in given.
The purpose of a purchase decision is to select, and commit to the purchase of, a value proposition. Understanding the nature of a given value proposition is, therefore, important. The chapter discusses two ends of a continuum of value proposition types— didactic and communicative.
The decision of buying an item does not instantly take place. Behind the visible act of purchasing an item, stands a buying decision process that smart companies should investigate.
