Αποτελέσματα Αναζήτησης
27 Φεβ 2024 · New research in consumer behavior from Harvard Business School faculty on issues including behavioral economics, brand loyalty, and how consumers determine the worth of a product.
Consumer behavior encompasses mental and physical activities that consumers engage in when searching for, evaluating, purchasing, and using products and services. In the marketplace, consumers exchange their scarce resources (including money, time, and effort) for items of value.
The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research.
The One Thing VCs Could Do Immediately to Increase Returns. Consumer behavior Digital Article. Nilofer Merchant. How investors can start seeing more opportunities. September 13, 2013.
10 Νοε 2022 · Journal of Consumer Behaviour ( JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis.
1 Ιουν 2021 · Consumer researchers are working to understand how and why consumers make beneficial choices in areas including sustainability, health, and financial well-being. They’re also studying how to convince companies of the value of improving their supply chains or offering customers healthier, more responsible choices.
26 Απρ 2016 · Literature on consumer behavior is diverse and extensive as changes in society, economics, and technology affect the way consumers behave. Inevitably, these changes lead to changed consumer behavior studies by which, when, how, and why the topics are studied.
