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Learn whether SMBs are better to target local markets or move to larger global or international markets to grow your small business.
Localization is the key to meeting and exceeding customer expectations across all of your markets—and that’s good for business. According to 2021 research, it costs up to 7 times more to acquire a new customer than to retain an existing one, and loyal customers spend 67% more than new ones.
9 Αυγ 2023 · Pricing and Currency: Consider local purchasing power, currency exchange rates, and regional competition when setting prices.
30 Νοε 2023 · This essay examines how globalization shapes corporate competitiveness by analyzing empirical evidence, robust data, illustrative instances, and empirical case studies, highlighting the dynamic...
18 Μαρ 2022 · When companies or countries localize their products, they reduce the risk of supply chain disruptions and fit local market conditions better.
6 Μαρ 2023 · In the global market, companies often face a variety of local and international competitors. Understanding competitor pricing strategies, market positions, strengths, and weaknesses helps businesses set competitive pricing that aligns with market expectations.
13 Δεκ 2022 · Use market intelligence tools to gather insights into a target country’s market size, growth rate and competition level, among other factors. Use intent data to identify companies, in different countries, actively researching and considering enterprise software solutions.
