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The launch of the memorable Arrow Collar Man campaign in 1905 significantly elevated the brand's visibility. Innovations such as the Sanforizing process, introduced in 1930, revolutionized fabric quality by enhancing durability.
28 Σεπ 2017 · At first, Arrow collars could only be purchased with an Arrow shirt. Eventually, Arrow shirts with attached collars were being exported all over the world. Cluett, Peabody & Company became extremely successful. They continued to rely on the Arrow Collar Man to represent their products until 1930.
The advertising icon of the Cluett, Peabody & Company's line of Arrow shirts from 1905 to 1930 was the era's symbol for the ideal athletic, austere, confident American man. He was the somewhat eroticized male counterpart to Charles Dana Gibson's equally emblematic and elegant all-American woman.
In 1905, the Arrow Company hired artist J.C. Leyendecker to develop a new image for their collars. He came up with the Arrow Collar Man, a handsome young man wearing the latest style of Arrow collar. This ad campaign that lasted over twenty years, and generated 1000s of fan letters from female fans.
7 Μαΐ 2012 · Learn about the different drawing styles in fashion illustrations from the 1930's by looking at authentic men's fashion ads from that era.
30 Απρ 2012 · President Theodore Roosevelt was among his many fans, and at the height of his popularity, the fictional Arrow Collar Man was getting up to 17,000 fan letters a day — mostly from young women. Arrow shirts will be launching at Stuarts London with three collections.
7 Αυγ 2009 · Arrow Vintage Men’s Dress Wear. Through the 1960s, 1970s and 1980s, as times and fashions changed, so did the shirt offerings from Arrow. They are still in business today, and are still making men’s shirts. But they also make almost any garment a man would need, and they now have a women’s line.
