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Acxiom Privacy Center. Acxiom takes a proactive approach in protecting consumer privacy. We continuously seek ways to protect and assure appropriate use of information related to consumers and to promote policies within our industry that do the same.
Reach premium audiences around the globe and deliver experiences that matter with Acxiom data. Acxiom InfoBase® data delivers insights and touchpoint data including demographics, household characteristics, interests, location-based signals and behaviors.
Optimize your omnichannel marketing strategies and programs. Drive growth with premier people-based marketing solutions. Activate insights in a transformed ecosystem, at scale, that preserves the value exchange with the consumer to maintain and grow revenues.
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12 Φεβ 2024 · IPG-owned data giant Acxiom has been caught up in a major breach of GDPR by selling the personal data of millions of Germans to a credit reference agency, which has then used the information without consent to assess customers’ creditworthiness.
With InfoBase, Acxiom’s data-driven marketing tool, you get access to over 400 anonymised customer insights based on a rich, unique combination of public and historic data. Ethically sourced over decades, our data provides the deepest level of customer intelligence.
