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Bebe Stores Inc. will replace all 62 Bebe Sport retail units in the fall with a concept targeting active and streetwear called PH8. The new focus on active apparel is aimed at adjusting the...
14 Ιουλ 2009 · BANGALORE, July 14 (Reuters) - Mall-based women's apparel retailer Bebe Stores Inc said it will convert its existing Bebe Sport stores into PH8, a new retail concept, in November.
14 Ιουλ 2009 · Instead, the company is replacing its 62 Bebe Sport outlets with PH8, a new “retail concept” offering “playfully sexy fashion-forward active street wear,” scheduled to open in November 2009.
Bebe Sport is reopening as PH8 (pronounced fate) in November. The sporty chic line, will still have the same price point but with a more polished look. The line will feature everything from clothes, shoes to accessories, such as sweatshirts embellished with sequins and bib necklaces.
Mall-based women's apparel retailer Bebe Stores Inc said it will convert its existing Bebe Sport stores into PH8, a new retail concept, in November.
