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19 Νοε 2014 · The document discusses David K. Berlo's 1960 model of communication. Berlo's model focuses on four elements in the communication process: the source, message, channel, and receiver. It describes factors that can influence each of these elements, such as communication skills, attitudes, knowledge, social systems, and culture.
30 Ιουν 2019 · David Kenneth Berlo developed the Sender-Message-Channel-Receiver (SMCR) model of communication. The model describes the communication process as consisting of four main components: the sender who originates the message, the message itself, the channel or medium used to send the message, and the receiver who receives the message.
21 Αυγ 2018 · This document discusses several models of communication: - Linear models include Aristotle's model, Lasswell's model, and Berlo's SMCR model which view communication as one-way. - Transactional models like Shannon and Weaver's model see communication as an exchange between sender and receiver.
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David Berlo's 1960 SMCR model of communication builds upon Shannon and Weaver's 1949 model, focusing on the encoding and decoding of messages between a sender, message, channel, and receiver. The model examines how the sender's communication skills, attitude, knowledge, social system, and culture influence the message's content, elements ...
Berlo's model of communication identifies four key elements in the communication process: the sender, the message, the channel, and the receiver. It describes factors that can affect each of these elements, such as the communication skills, attitudes, knowledge, and social/cultural influences of the sender and receiver.
10 In 1960, David Berlo postulated Berlo's Sender-Message-Channel-Receiver (SMCR) Model of Communication from Shannon Weaver's Model of Communication (1949). He described factors affecting the individual components in the communication making the communication more efficient.
