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1 Ιαν 2015 · For example, distributing coupons to users with a low PPI is likely to increase the gross profit of companies, whereas distributing coupons to users with a high PPI is likely to decrease the...
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Always define why you're giving out the coupon and strategize which customers you want to target. Leverage the power of coupons to effortlessly attract customers, apply the psychological tactics outlined in this article, and seamlessly convert one-time buyers into loyal, repeat customers.
15 Σεπ 2024 · Fear of missing out (FOMO) isn’t just a catchy acronym; it’s a genuine psychological phenomenon that can drive us to make purchases we might otherwise avoid. The anxiety associated with potentially missing a great deal can override our rational decision-making processes, leading to Impulse Buying Psychology: Decoding the Science Behind ...
17 Δεκ 2022 · Coupons can drive customers to your business, boost existing customer engagement, and generate new revenue. Physical coupons can be introduced in your store, while digital coupons can be...
28 Αυγ 2011 · Through an analytical model, this paper answers the following questions: (1) Are social coupons profitable for businesses? (2) Can businesses influence social coupon profitability? (3) How can businesses recover the shortfall in profits from the coupon launch?
In particular, this paper explores the impact of multiple discount schemes on consumers’ purchase intentions through ordinary least-squared (OLS) linear regression and difference-in-difference...
31 Μαΐ 2021 · Two-thirds of people say they’d make a purchase if they had a coupon, regardless of whether they initially planned to buy something. 80% admit they’d try a new brand if it offered them a discount.
