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6 Ιουλ 2022 · Elmer’s glue was first introduced by the Borden Company in 1947. It was created by a team of chemists headed by Ashton Stull, the VP of the company’s chemical division from 1938 – 1968.
17 Ιουλ 2023 · The adorable cow on the Elmer’s glue bottle has an interesting backstory. It goes back to 1947, when Borden, a dairy company, decided to enter the adhesive business. They produced a glue made from casein, a protein found in milk, hence the introduction of a dairy cow on the label.
11 Σεπ 2024 · A cow has been the logo for Elmer’s Glue for many years, but that wasn’t always the case. It wasn’t until later that the cow became one of the most recognizable logos in the US. The Borden Company developed Elsie the Cow as their mascot in 1936.
In the 1970s, Elmer's also began marketing Krazy Glue, a well-known cyanoacrylate adhesive. In response to teacher requests for an easier-to-use, no-mess bonding method, Elmer's introduced its line of glue sticks in 1983, easing application and reducing mess.
18 Μαΐ 2023 · Elmer’s Glue was first introduced by the Borden Company in 1947. A dairy company going into the adhesive business may at first seem surprising, but it makes good sense when you learn that one of the prime ingredients in this early form of the glue was casein, the protein in dairy milk.
13 Δεκ 2019 · She appeared in movies and “married” Elmer, the white bull who—somewhat disturbingly—was the mascot for Elmer’s Glue. Sadly, Lobelia/Elsie died in a traffic accident in 1941, just two years after her rise to fame, but she was quickly and quietly succeeded by a new heir to the name.
19 Αυγ 2023 · When Borden, the New York-based dairy company, launched Elmer's predecessor — the first white glue in the world — back in 1947, you'd be hard-pressed to recognize it. It was then called Cascorez-All Glue, named after the glue company Borden had purchased in 1929, according to the Courier-Post .
