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1 Φεβ 2005 · This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.
1 Ιαν 2019 · The trend of Five years revealed growth by 3.5% in the Global Fast Food industry by generating revenue of $668bn in 2018 (IBISWORLD 2018).
A fast food restaurant is a growing business and with the time evolving the pattern of eating habits is changing. Therefore, many people have started opting for fast food which is an appealing phenomenon for them. This research is conducted to evaluate the pattern of fast food and the customer satisfaction encompassing various factors.
Globalization and modernization has redefined the Indian fast food industry and today people can be seen consuming food out of their homes moving towards superior and convenient options. The demand for fast food is on uptrend.
20 Οκτ 2023 · Busy lifestyle has compelled a substantial number of individuals to opt for fast foods and processed edibles. These foods are cheap, convenient and socially acceptable but at the same time...
This researched case study paper aims to highlight various strategies used by McDonald’s to drive success including the application of Michael Porters Dynamic Theory of Strategy and Five forces model and develop a sustainable balanced scorecard for McDonald’s Corporation.
Abstract—The global spread of the Covid-19 pandemic exerts great influence on the global economies, and among the economic sectors which are suffering losses, the service industry, especially fast food restaurants, are greatly impacted.
