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The tagline, “got milk?” spawned countless imitations wherein “milk” was exchanged for virtually any product or concept. Everywhere you looked, publicity-seekers were tagging onto the campaign by converting the slogan to suit their purposes.
8 Μαρ 2024 · The “Got Milk?” tagline became as popular as “Just Do It.” But did it really convince people back in the 1990s to drink more milk? Uncover the history of this iconic marketing campaign here.
13 Ιουν 2018 · By 1995, the Milk Processor Education Program (MilkPEP), the national arm of milk processors, decided it was time to do some messaging of its own.
13 Ιουν 2018 · In 2014, MilkPEP retired “Got Milk?” and replaced it with its current tagline, “Milk Life.” Gone are the milk-mustachioed celebrities, replaced with Olympians’ mothers, who narrate ...
Enter the California Milk Processor Board, which enlisted the help of the ad agency Goodby Silverstein & Partners to breathe new life into milk’s image. Rather than focusing on milk’s benefits, the campaign took a different approach – highlighting the consequences of not having milk.
California dairy producers and processors are committed to providing a sustainable, nutritious product while working together to reduce the environmental impact of milk across its entire lifecycle. This initiative is an important step in that journey.
25 Ιουλ 2023 · Even though MilkPEP and the California Milk Processor Board are no longer running a joint national campaign, both groups continue to utilize the “Got milk?” slogan, albeit with differing tones. Both groups focus heavily on “real-ness” and nutritional benefits as the primary differentiators from plant-based milk.
