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1 Ιαν 2001 · In marketing research, most greeting card publishers assess public reaction to different matches of designs and sentiments. These verbal measures are then used with behavioral (sales) data to determine what greeting cards are available to consumers.
5 Ιαν 2024 · Greetings cards make us feel valued and special, whether they acknowledge that we’re celebrating a birthday, leaving a job, or just going through a difficult time. A greeting card is a tangible reminder that someone is thinking about us, and it’s a way to connect with someone we appreciate.
This paper analyzes the social uses and meanings of greeting cards. It argues that cards occupy an intermediate and shifting place in between the opposing social categories of ‘gift’ vs. ‘commodity’. The fact that the card is not a pure gift is the source of social criticisms of cards as impersonal. But the card’s ambiguous status is ...
The act of giving and receiving greeting cards is more than just a social nicety; it has deep psychological implications that can significantly impact our emotional well-being and...
20 Μαΐ 2021 · Greetings cards are an ‘object of communication’ deployed to ‘reaffirm and re-establish relationships’ through emotive and ritualised language; they function as a rationalisation, objectification and fictionalisation of relationships by taking personal missives and turning them into ‘standardized verse’ (Papson, 1986: 100).
7 Ιουν 2010 · A study is presented to illustrate a method in which greeting cards are used to examine how parents communicate with their children on special occasions. The advantages and disadvantages of the approach are discussed.
26 Νοε 2022 · Specifically, based on studies showing that sending and writing greeting cards to be associated with positive mood (Kumar & Epley, Citation 2018), we expect those who do not send Christmas cards to report higher depressive symptomatology.
