Αποτελέσματα Αναζήτησης
This study contributes to the literature that explores consumption contexts in indulgent versus healthy food and the influence of associated emotions on choice behaviour in several ways. First, there is scant literature that examines the relationship that goals (set up by a specific context) and emotions have in food choice behaviour.
While there is no single definition of “indulgent food,” 62 consumers recognize it when they see, smell and taste it (Cargill, 2017), and consider it 63 highly pleasurable.
10 Ιαν 2018 · To this end, the authors conduct four studies and show that highly nostalgic consumers have greater preference for indulgent foods. This relationship is mediated by social connectedness,...
Reaching the desired goal activated by a consumption context (healthy food versus indulgent) affects our associated emotions. Our findings report stronger positive associated emotions when choosing a healthy product when the goal activated by the consumption context is to stay healthy.
As in most food and beverage categories, consumers are demanding more from products – and indulgent foods are no exception. According to the Healthy Marketing Team, brands that innovate boldly and involve consumers in all parts of the experience will come out on top.
1 Δεκ 2021 · Results of a nationally representative survey in Austria reveal how food meanings (sacred, moral, health, social, and aesthetic, assessed with the Meaning of Food in Life Questionnaire) relate to a wide range of food consumption patterns (health-conscious, discerning, indulgent, and functional).
indulgent consumption is increasingly valuable today, also for marketers, in a context characterized by conscious consumption, with consumers shifting their spending from indulgences to necessities and paying more attention to their choices’ consequences on well-being .
