Αποτελέσματα Αναζήτησης
1 Ιαν 2022 · "Insight into Innovation : Communication Theory for our Web 2.0 Lives is a review of communication theories and research methods applied to Web 2.0 technologies that allow for user interaction, control, and user-generated content.
4 Νοε 2019 · This entry defines innovation, especially sustainability-oriented innovations, and discusses how such innovations emerge and spread. Communication is key to any innovation process.
26 Μαΐ 2016 · Insight into Innovation by Rebecca Curnalia, May 26, 2016, Kendall Hunt Publishing edition, paperback
4 Μαΐ 2007 · Theoretical concepts and empirical findings can be integrated into a wheel of leadership communication on innovations that combines the social, cognitive, affective, and conative dimensions of...
10 Ιουν 2024 · Diffusion of innovation theory attempts to explain how an innovation is spread and why it is adopted at both the micro and macro levels of analysis.
14 Μαρ 2019 · This chapter presents a theoretical and methodological approach to the study of communication and its effects through the diffusion of innovation from a communication approach.
Scanalyse—A Case Study of the Role of Social Capital, Strategic Networking, and Word of Mouth Communication in the Diffusion of an Innovation. Tim Mazzarol, Peter Malone, Sophie Reboud. Pages 147-174. Download chapter PDF.
