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20 Ιουν 2019 · The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience...
The researchers chose Kentucky Fried Chicken (KFC) Restaurant in Malaysia for this case study. KFC Restaurant has many competitors in the fast-food restaurant industry. The solution to these issues is to develop ways to increase service quality and customer satisfaction.
16 Απρ 2020 · This is a business case report on one of the world largest fast food chain restaurants Kentucky Fried chicken (KFC) in accordance on its operation management and strategy. As the course...
The researchers chose Kentucky Fried Chicken (KFC) Restaurant in Malaysia for this case study. KFC Restaurant has many competitors in the fast-food restaurant industry. The solution to these issues is to develop ways to increase service quality and customer satisfaction.
The passage discusses KFC's facility location strategies and factors they consider such as proximity to customers, business climate, costs, infrastructure, labor, and community interest. It also examines how KFC ensures competitiveness within the fast food industry and strategies for selecting optimal locations.
KFC Holdings (Malaysia) Bhd is the main operator of KFC restaurants in Malaysia and has diversified to include other food chains. KFC is popular for its fried chicken and remains a staple fast food option for Malaysians since first opening over 45 years ago.
