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The researchers chose Kentucky Fried Chicken (KFC) Restaurant in Malaysia for this case study. KFC Restaurant has many competitors in the fast-food restaurant industry. The solution to these issues is to develop ways to increase service quality and customer satisfaction.
20 Ιουν 2019 · The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining...
16 Απρ 2020 · This is a business case report on one of the world largest fast food chain restaurants Kentucky Fried chicken (KFC) in accordance on its operation management and strategy.
The tools and techniques that used by KFC are fishbone diagram (cause-and-effect diagram) and flowchart. Comparison of Quality Management theory with real practice of KFC has shown similarity in fishbone diagram and slightly different in flowchart.
The passage discusses KFC's facility location strategies and factors they consider such as proximity to customers, business climate, costs, infrastructure, labor, and community interest. It also examines how KFC ensures competitiveness within the fast food industry and strategies for selecting optimal locations.
The researchers chose Kentucky Fried Chicken (KFC) Restaurant in Malaysia for this case study. KFC Restaurant has many competitors in the fast-food restaurant industry. The solution to these issues is to develop ways to increase service quality and customer satisfaction.
