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The researchers chose Kentucky Fried Chicken (KFC) Restaurant in Malaysia for this case study. KFC Restaurant has many competitors in the fast-food restaurant industry. The solution to these issues is to develop ways to increase service quality and customer satisfaction.
20 Ιουν 2019 · The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience...
The passage discusses KFC's facility location strategies and factors they consider such as proximity to customers, business climate, costs, infrastructure, labor, and community interest. It also examines how KFC ensures competitiveness within the fast food industry and strategies for selecting optimal locations.
16 Απρ 2020 · This is a business case report on one of the world largest fast food chain restaurants Kentucky Fried chicken (KFC) in accordance on its operation management and strategy.
The researchers chose Kentucky Fried Chicken (KFC) Restaurant in Malaysia for this case study. KFC Restaurant has many competitors in the fast-food restaurant industry. The solution to these issues is to develop ways to increase service quality and customer satisfaction.
Kfc Holdings (Malaysia) Bhd (1) - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. KFC first entered Malaysia in 1973 and has since grown to over 500 outlets nationwide, making it the largest fast food chain in the country.