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1. www.tandfonline.com › doi › fullFull article: Social media advertisements and their influence on...

   www.tandfonline.com › doi › full

   22 Νοε 2021 · It is vital to identify the most salient elements of social media advertisements that influence how consumers see them. The purpose of this study is to determine the factors that influence how social media advertisements are perceived and their effect on customer purchase intent.

2. www.yupingliu.com › files › papersA Decade of Online Advertising Research: What We Learned and What...

   www.yupingliu.com › files › papers

   summarized around six themes: (1) online advertising effectiveness; (2) online advertising mechanisms; (3) creative elements in online advertising; (4) the role of context in online advertising; (5) online personalization; and (6) search advertising.

3. www.sciencedirect.com › science › articleThe impact of online display advertising and paid search...

   www.sciencedirect.com › science › article

   1 Δεκ 2020 · First, it builds on prior research by partitioning online advertising into its two key types: display advertising and paid search advertising. Accordingly, our results provide insights into the heterogeneity that occurs within different types of online advertising.

4. journals.sagepub.com › doi › fullA Scoping Review of the Effect of Content Marketing on Online...

   journals.sagepub.com › doi › full

   23 Απρ 2022 · In this scoping review 32 primary studies (n = 32) dealt with content marketing and online consumer behavior research from a variety of epistemological researcher dispositions and lenses. After an initial scholarly focus on what content marketing is and entails, the results show that there has recently been a gradual shift to studies that also ...

5. www.researchgate.net › publication › 368374089(PDF) Digital Marketing Strategies and the Impact on Customer ...

   www.researchgate.net › publication › 368374089

   9 Φεβ 2023 · PDF | The aim of this study is to explore the contemporary digital marketing strategies and tools and the role played by these in various marketing... | Find, read and cite all the research...

6. psycnet.apa.org › record › 2019/07200/001A decade of online advertising research: What we learned and what...

   psycnet.apa.org › record › 2019/07200/001

   • Αποθηκευμένο αντίγραφο

   As online advertising tools proliferate, academic research in this area has also matured over time. To capture these developments, this article offers a synthesis of more than 300 articles on online advertising published in major advertising and marketing journals over the past 10 years.

7. www.tandfonline.com › doi › fullThe evolution of advertising research through four decades: a ...

   www.tandfonline.com › doi › full

   2 Νοε 2022 · The goal of this study is to identify key developments in advertising research – themes, topics, and methods – over the last four decades (1980–2020), as published by the leading general advertising journals: International Journal of Advertising, Journal of Advertising, Journal of Advertising Research, and (Journal of) Current Issues and ...