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COST AND SALES CONCEPTS • LEARNING OBJECTIVES • After reading this chapter, you should be able to: 1. Define the terms cost and sales . 2. Define and provide an example of the following types of costs: fixed, directly variable, semivariable, controllable, noncontrollable, unit, total, prime, historical, and planned. 3.
23 Ιουν 2020 · For us to sell effectively, we have to determine the six major objections to buying our product and the logical answer to each of them. There are several ways to handle objections professionally.
Sales are the engine that drives the business world, combining psychology, strategy, and communication. These books cover everything from fundamental techniques to innovative approaches, essential for professionals and entrepreneurs looking to stand out in the market.
any company or industry and sell any product or service in virtually any market. Because he knew how to sell, he could sell circles around people like me, even though he was working half the time or less.
A sales strategy is a plan to achieve a sales goal and is what directs the selling activities of a start-up business (and in fact any business). Selling is crucial to the success of any business but it must be orchestrated to deliver success, which is what the sales strategy does.
Figure 12.1 shows the most common selling concepts and examples. The most common selling concepts are social selling, cross-selling, upselling, deep selling, consultative selling and virtual or visual selling.
1. Economic needs - the buyer’s needs to purchase the most satisfying product for their money. a. Price - higher prices can be overshadowed by superior quality. b. Quality - performance, dependability, and durability. C. Awareness of needs: Some buyers are unsure. IV.
