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The purpose of this paper is to provide new researchers with a comprehensive overview of the main elements of research methodology, particularly in the business domain.
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1 Απρ 2010 · This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount, revenue management, price skimming, are introduced.
10 Μαΐ 2017 · This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995...
Business Research. The purpose of business research is to gather information in order to aid business-related decision-making. Business research is defined as ‘the systematic and objective process of collecting, recording, analyzing and interpreting data for aid in solving managerial problems’.
24 Ιουλ 2019 · Case study method is the most widely used method in academia for researchers interested in qualitative research (Baskarada, 2014). Research students select the case study as a method without understanding array of factors that can affect the outcome of their research.
8 Αυγ 2021 · In fact, the selling price involves both quantitative (calculations, different costing methods) and qualitative aspects (value generation, marketing focus, and cost area) (Buiga et al., 2017), as well as some elements from the field of economics.
We develop a new conceptualization of the domain and sub-domains of marketing strategy and use this lens to assess the current state of marketing strategy research by examining the papers in the six most influential marketing journals publishing such papers over the period 1999 through 2017.
