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19 Δεκ 2017 · Over time, pouch products increasingly featured increased flavor, size, nicotine strength and user imagery variation. Marlboro and Camel Snus advertising mirrors historical advertising for Skoal Bandits, designed to recruit new users and smokers subjected to smokefree places.
Public education efforts to discourage new users and dual use of MST and cigarettes should emphasize that “new” pouch products are simply repackaging “old” smokeless tobacco.
19 Δεκ 2017 · https://orcid.org. Europe PMC. Menu. About. About Europe PMC; Preprints in Europe PMC
19 Δεκ 2017 · Internal market research found that smokers generally used Skoal Bandits in smokefree environments, yet continued to smoke cigarettes in other contexts. Over time, pouch products increasingly featured increased flavor, size, nicotine strength and user imagery variation.
Despite serious efforts, pouched MST marketing has been unable to dispel its association with traditional smokeless tobacco stereotypes as macho and rural. Public education efforts to discourage new users and dual use of MST and cigarettes should emphasize that “new” pouch products are simply repackaging “old” smokeless tobacco.
19 Δεκ 2017 · The Skoal Bandits pouch products aimed to recruit young never-users of tobacco as well as appeal to smokers interested in quitting . The Bandits Task Force discussed market segmentation for the first time in a 1983 meeting, and identified smokers as the largest cluster of Bandits consumers in the short term .
The pouched snuff Skoal Bandits, the predecessor to Camel Snus, was successful in capturing a significant share of the SLT market compared to other SLT products 4 .
