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The article tries to answer the question what expectations such presentations of yoga in the mass media impose on the general public and what happens when a practitioner experiences the traditional yoga in reality. Key words: popularisation of yoga, perception of yoga, yoga in the mass media, marketing of yoga, traditional yoga.
Introduction: In today’s digital age, social media has significantly transformed the way we connect, communicate, and engage with the world around us. One particular area where this impact is profound is in the realm of yoga. The ancient practice of yoga has found a new home online through various social media platforms, influencing how people […]
1 Δεκ 2021 · Idealised representations of yoga have also become increasingly prevalent on social media. A content analysis of yoga-related posts on Instagram found that the majority of females in the images analysed were also under 40, thin, and white ( Hinz, Mulgrew, De Regt, & Lovell, 2021 ).
Combining perspectives on the body, narrative and rituals, it identifies how yoga healing is construed in relation to gender, ethnicity and class and the points of consensus and dissent that emerge from the encounters between French social bodies and exogenous yoga styles.
29 Ιουλ 2019 · After seeing enough yogis accused of doing something that “shouldn’t be called yoga” in social media videos and posts, I thought we could take a moment to pause, quiet our minds, and think this issue through a bit together. What are the boundaries around the category of “yoga”, and what does it mean for a yoga practice to be authentic?
8 Ιουν 2022 · The jury’s still out on whether social media aids or diminishes authentic connection, but it has been shown to benefit those who may be less outgoing in real life, enhancing self-esteem and reducing depression.
Have you ever felt awkward or unsure about marketing your yoga classes or massage therapy through social media? Yoga teacher and social media consultant, Mia Park, gives this advice: first be grounded in your purpose, or dharma.
