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· Quick to plan · Simple to administer · Cost effective to conduct · Large sample sizes possible - time efficiencies · Collect a wide range of variables · Allows you to produce data (e.g., market research, opinions on a policy, their experiences of crime, their attitudes to recycling...)
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The general social survey randomly selects 1,500 adult Americans to interview. Each respondent asked a number of questions about his values, opinions, and behaviors. Number of cases: 1,500; units of analysis: adult Americans. Indicate how many cases there are in a study and what the unit of analysis is:
