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1 Μαρ 2017 · Symbolic convergence theory (SCT) is a communication centered theory that resonates with time-tested organizational communication foci such as narratives and storytelling, shared and...
Symbolic convergence theory (SCT), a general communication theory, explains the emergence of a common symbolic consciousness – one that contains shared meanings, emotions, values, and motives for human action – among participants in a small group, organization, or other rhetorical community.
Symbolic Convergence Theory (SCT) is a communication-centered theory that resonates with time-tested organizational communication foci such as narratives and storytelling, shared and collective meanings, rhetoric, and the grapple with the relationship between little “d” and big “D” discourse.
27 Σεπ 2023 · One such theory that delves into the fascinating dynamics of group communication and shared meanings is the Symbolic Convergence Theory. What is Symbolic Convergence Theory? At its core, Symbolic Convergence Theory (SCT) is a concept developed by Ernest Bormann in the late 1970s.
Symbolic convergence theory (SCT), brainchild of Ernest G. Bormann, attempts to explain how communication can create and sustain group consciousness through the sharing of narratives or “fantasies.”
1 Ιαν 2014 · The symbolic convergence theory (SCT) addresses the significance of the shared meanings of a social group in facilitating the harmony among and the favorable behaviors of the members of the...
8 Μαρ 2017 · Symbolic convergence theory (SCT) is a communication centered theory that resonates with time-tested organizational communication foci such as narratives and storytelling, shared and collective meanings, rhetoric, and the grapple with the relationship between little “d” and big “D” discourse.
