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The tool incorporates actual historical TV data with YouTube data so you can forecast the total unduplicated reach, average frequency, and TRPs of a holistic media plan. You can also compare...
The Reach tab in YouTube Analytics is your key to understanding how viewers find your content. It provides a quick snapshot of key metrics like click-through-rate, watch time, views, and more.
‘TV’ is a feature in Google’s Reach Planner tool that can help you discover the right mix of TV, YouTube, and Google video partners to maximize the reach and improve the frequency of your...
16 Σεπ 2020 · YouTube’s ability to drive mass reach means we can also deliver scale in specific contexts that matter for consumers and your brand. To make it easier to discover the content that’s best for you, today we are announcing YouTube dynamic lineups—powered by advanced contextual targeting.
Today, streaming and TV are one and the same, and connected TV offers a huge opportunity to reach people who can no longer be effectively reached with traditional broadcast. And YouTube can help advertisers reach their audiences on a bigger screen.
20 Νοε 2019 · By adding Nielsen TV data to Reach Planner, advertisers can optimize their mix of TV and online video to maximize reach, balance frequency, and reduce waste. Advertisers can also change the mix of YouTube formats to see the effect on the overall campaign.
20 Οκτ 2023 · Identifying your YouTube audience requires six key tactics: understanding YouTube targeting, using advanced search filters, engaging with YouTube communities, leveraging paid video ads, optimizing video metadata for discovery, and using effective CTAs for audience direction.
