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1. www.researchgate.net › publication › 277776518_Marketing_with_Twitter_Challenges(PDF) Marketing with Twitter: Challenges and Opportunities -...

   www.researchgate.net › publication › 277776518_Marketing_with_Twitter_Challenges

   25 Μαΐ 2015 · It discusses the factors that predict consumer engagement with organizational tweets, and different Twitter strategies that have been successfully (and less successfully) used by leading...

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     It discusses the factors that predict consumer engagement...

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     © 2008-2024 ResearchGate GmbH. All rights reserved. Terms;...

2. www.researchgate.net › publication › 376307231_The_Business_Model_of_Twitter_in(PDF) The Business Model of Twitter in Social Media -...

   www.researchgate.net › publication › 376307231_The_Business_Model_of_Twitter_in

   7 Δεκ 2023 · This paper combines the investigation method and literature method from the characteristics of Twitter, user characteristics, and business data analysis of a comprehensive understanding of...

3. hbr.org › 2021 › 10How Twitter Applied the “Jobs to Be Done” Approach to Strategy

   hbr.org › 2021 › 10

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   6 Οκτ 2021 · At the heart of the rebound was Dorsey’s use of the “jobs to be done” approach to rethinking Twitter’s strategy — an approach to defining a business from the perspective of what really ...

4. cdn2.hubspot.net › hub › 53AN INTRODUCTORY GUIDE TO TWITTER FOR BUSINESS - HubSpot

   cdn2.hubspot.net › hub › 53

   AN INTRODUCTION TO TWITTER FOR BUSINESS WWW.HUBSPOT.COM How to Use Twitter for Marketing: 1. Use Twitter to drive people to your company’s website. Tweet about interesting resources you‘ve posted on your blog or website. Have you recently published an ebook or recorded a webinar that people can download for free? Tweet about it,

5. business.twitter.com › downloadables › guide-for-businesses-and-professionalsTwitter for Business

   business.twitter.com › downloadables › guide-for-businesses-and-professionals

   A comprehensive guide to using Twitter for businesses and professionals.

6. www.academia.edu › 15827122 › Marketing_with_Twitter_Challenges_and_Opportunities(PDF) Marketing with Twitter: Challenges and Opportunities |...

   www.academia.edu › 15827122 › Marketing_with_Twitter_Challenges_and_Opportunities

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   The increasing use of Twitter by businesses has created the challenge of how to measure its effectiveness for marketing communications. Using data based on two years of Twitter activity by leading global brands in the Auto, FMCG and Luxury.

7. www.researchgate.net › publication › 228466381_Twitter_A_viable_marketing_tool_for(PDF) Twitter: A viable marketing tool for SMEs - ResearchGate

   www.researchgate.net › publication › 228466381_Twitter_A_viable_marketing_tool_for

   1 Ιαν 2010 · The research has three objectives: firstly, to explore how SMEs use Twitter in their marketing strategies; secondly, to explore their perception of Twitter's benefits/limitations as a...