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Background: Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods.
20 Οκτ 2008 · Persona is a technique being used by practicing designers in interaction design. Existing research presents the ways personas should/could be used, or report new efforts of making good use of...
1 Ιαν 2002 · A persona is a model of a user that focuses on the individual’s goals when using an artefact. The. model has a specific purpose as a tool for software and product design. The persona model....
26 Αυγ 2021 · In this paper we report experiences of coaching IT professionals in defining agile user stories based on personas, called: Persona User Stories (PUS). The aim of these workshops, was to...
After describing and illustrating our approach, we outline the psychological theory that explains why Personas are more engaging than design based primarily on scenarios. As Cooper and others have observed, Personas can engage team members very effectively.
User persona: A user persona is a fictional representation of an individual that incorporates the needs, goals, and observed behavior patterns of your target audience. User flow: The user flow takes the user persona and puts it in an everyday situation or scenario in engaging with a campaign or using a product or service.
6 Ιουν 2003 · This paper is the first study of how experienced user-centered design practitioners with prior experience deploying personas, use and perceive personas in industrial software design, and identifies limits to the persona approach in the context studied.
