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A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
Definition. A wordmark is a distinctive text-based logo that represents a brand using its name in a stylized typographic design. This type of logo emphasizes the brand's name and often incorporates unique typography and colors to create a memorable identity.
23 Φεβ 2017 · A wordmark is the custom design of a brand name. It includes the exact typeface, color, letter spacing, and arrangement of a word. The whole design is wrapped up in the typography, the nuanced handling of the letters only without additional symbols or graphics. Wordmarks can also be called logotypes, emphasis on type.
24 Ιουν 2020 · Wordmark. A Wordmark (or logotype) is similar to the monogram in that both are entirely type-based. However a wordmark visualizes the full brand name. Some of the most recognizable in this category include Coca-Cola, Google, and Disney.
18 Ιαν 2024 · A wordmark logo — also called a logotype — is a text-based logo made up of your brand name, minus any symbols, graphics, or icons. Some popular examples include Google, Sony, FedEx, and more. Since there are no icons and only the brand name, some consider wordmarks as the ‘purest’ form of logo.
27 Ιουν 2022 · A wordmark logo is your company’s full name stylized in a specific font or typeface—in other words, it consists of only text. A wordmark should ideally use a distinct treatment of fonts to differentiate itself from commonly used typefaces.
1 Απρ 2024 · A wordmark or logotype is a logo made entirely of text, typically the brand or company's name. The focus is on the typography, using font style, colour and spacing to create a distinct and memorable brand identity.
