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In 1970, his wife's parents were killed in an automobile accident, leaving behind a small non-operational lumber treatment plant on the brink of bankruptcy. [3] [5] [2] Unable to sell the plant, Rane returned to his hometown to manage it.
26 Απρ 2023 · Jimmy Rane took over a tiny treated-lumber business and used his showman flair for marketing to transform it into a major player. The Yella Fella of Abbeville is now Alabama's only...
Jimmy Rane is the dynamic President and CEO of Great Southern Wood Preserving, widely recognized as the “Yella Fella” from his company’s advertisements. He has become an icon in the lumber industry and a prominent figure in the American Southeast.
5 Απρ 2023 · Rane took over what became Great Southern in 1970, when the owners—his first wife’s parents—died in a car crash. It wasn’t much: a near-bankrupt backyard lumber treating plant with just ...
12 Μαΐ 2023 · In 1970, Jimmy Rane (OPM 11, 1986) took over a tiny treated-lumber business in Abbeville, Alabama, that was hovering near bankruptcy. Its owners, Rane's in-laws, had died suddenly in a car accident.
18 Μαΐ 2011 · Therein lies the broad impact of his “Yella Fella” TV ads, in which Rane stars as the yellow-clad cowboy who saves the West from rotting wood with his pressure-treated pine, known as YellaWood. “They'll probably expect me to wear yellow shoes at some point,” he quipped.
25 Μαρ 2020 · Jimmy’s wife, Angela, who had appeared in three earlier ads, was a reluctant co-star for several 2009 commercials.