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While in law school Rane began working at law firm in Birmingham, Alabama. In 1970, his wife's parents were killed in an automobile accident, leaving behind a small non-operational lumber treatment plant on the brink of bankruptcy.
5 Απρ 2023 · Rane took over what became Great Southern in 1970, when the owners—his first wife’s parents—died in a car crash. It wasn’t much: a near-bankrupt backyard lumber treating plant with just ...
26 Απρ 2023 · Rane took over what became Great Southern in 1970, when the owners—his first wife’s parents—died in a car crash. It wasn’t much: A near-bankrupt backyard lumber treating plant with just ...
18 Μαΐ 2011 · Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto accident. While he moved to Abbeville, he continued to practice law and head the company for another 15 years.
Jimmy Rane. Jimmy Rane is the dynamic President and CEO of Great Southern Wood Preserving, widely recognized as the “Yella Fella” from his company’s advertisements. He has become an icon in the lumber industry and a prominent figure in the American Southeast.
A Legacy Framed in Timber. Abbeville, Alabama. While in law school, Jimmy Rane mediated a dispute over his father-in-law’s estate, which led to him taking over a small wood treating business located on the family property.
26 Μαΐ 2016 · The founder of Abbeville-based building materials company Great Southern Wood Preserving, Rane is better known nown as Yella Fella, the cowboy alter-ego he plays in TV commercials. He got into...