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In 1970, his wife's parents were killed in an automobile accident, leaving behind a small non-operational lumber treatment plant on the brink of bankruptcy. [ 3 ] [ 5 ] [ 2 ] Unable to sell the plant, Rane returned to his hometown to manage it.
5 Απρ 2023 · Rane took over what became Great Southern in 1970, when the owners—his first wife’s parents—died in a car crash. It wasn’t much: a near-bankrupt backyard lumber treating plant with just ...
26 Απρ 2023 · Jimmy Rane took over a tiny treated-lumber business and used his showman flair for marketing to transform it into a major player. The Yella Fella of Abbeville is now Alabama's only...
Jimmy Rane is the dynamic President and CEO of Great Southern Wood Preserving, widely recognized as the “Yella Fella” from his company’s advertisements. He has become an icon in the lumber industry and a prominent figure in the American Southeast. Early life.
2 Μαΐ 2024 · Jimmy Rane is founder and CEO of Great Southern Wood Preserving, which makes decks, fences and other treated lumber products. Rane is better known as "the Yella Fella," his cowboy alter-ego who...
6 Μαρ 2012 · His wife’s parents were killed in the accident, leaving as heirs Rane’s wife and her brother. “My wife’s father was a farmer in Abbeville, and he had a lot of land, ” Rane says. “The CPA we hired advised us to sell all the property but sell no land, because that would run up the value and make us owe higher taxes.”
26 Μαΐ 2016 · The founder of Abbeville-based building materials company Great Southern Wood Preserving, Rane is better known nown as Yella Fella, the cowboy alter-ego he plays in TV commercials.