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19 Σεπ 2023 · Steve Jobs thought the original logo was too old-fashioned and difficult to print on a smaller scale. He hired Rob Janoff, an experienced logo designer, to rebrand the company. Jobs wanted a logo that would represent modern computer design’s importance and blend in with the brand name “Apple.”
6 Οκτ 2011 · Janoff says that he received no specific brief from Steve Jobs, and although he’s hazy about how he settled on the simple outline of an apple, the reason for the bite is crystal clear: it’s...
13 Μαρ 2023 · Apple's logo has undergone significant transformations over the years, with the most iconic design being a 2D apple with a bite taken out of it. Steve Jobs returned to Apple in 1998 and revamped the company's entire brand image, including the logo.
17 Φεβ 2017 · In order to create a new, more simple and representative logo, Steve Jobs hired a graphic designer, Rob Janoff, giving birth to the Apple logo as we know it today: the bitten apple. But what was unique about this new apple logo? It was composed of the colors of the rainbow.
1 Σεπ 2011 · 1976: Apple’s first logo, designed by Steve Jobs and Ronald Wayne, featured Isaac Newton under an apple tree with a quote from Wordsworth. It represented knowledge and discovery but was too complex for mass reproduction, prompting a redesign.
24 Απρ 2024 · Steve Jobs commissioned the Apple logo to be redesigned. Rob Janoff was hired for the task. He chose an apple icon to highlight the simplicity, user-friendliness, and accessibility of the computers Apple was making.
26 Μαρ 2018 · An in-depth conversation with Rob Janoff, the designer of the original Apple logo. We talked about working with Steve Jobs, what was intended (and not intended) with the design, advice for ...
