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  1. Discover the latest updates. Find out what's happening across Australia's booming tourism sector and explore promising tourism opportunities.

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      Tourism Australia Head Office. GPO Box 2721. Sydney NSW 1006...

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      Tourism Australia produces a range of industry, media and...

    • THRIVE 2030

      THRIVE 2030 is Australia’s national strategy for the...

    • Tourism 2020

      Tourism 2020 focused on improving the industry’s performance...

  2. Tourism Research Australia (TRA) is Australia's leading provider of quality tourism intelligence across both international and domestic markets, providing statistics and research to assist the government, the visitor economy and Australian businesses.

  3. Total tourism spend in Australia increased by 19% in 2023 compared with the previous year. This solid growth, despite the challenging environment, attests to resilience in tourism demand and the attractiveness of Australia’s tourism offerings to both domestic and international travellers.

  4. Australia’s visitor economy continued to be deeply impacted by the COVID-19 pandemic in 2021. This report uses data from multiple sources to highlight various industry and government pandemic responses during the year.

  5. THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy. Prior to COVID-19, the visitor economy was Australia’s fourth largest export sector, comprising domestic and international tourism; international student, business and leisure travellers; and the associated industries of hospitality ...

  6. Tourism 2020 focused on improving the industrys performance and competitiveness by pursuing new opportunities for growth and addressing supply-side factors. The Tourism 2020 goal was to achieve more than $115 billion in overnight spend by 2020 (up from $70 billion in 2009).

  7. 14 Ιουν 2024 · Australia’s tourism sector is on the path to growth, with new data today showing tourism spend reached $208 billion in 2023, supporting hundreds of thousands of Australian businesses, and jobs in every corner of the country.

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