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25 Αυγ 2021 · Feature-benefit selling is a straightforward but highly effective sales strategy. The premise behind it is simple: the salesperson’s job is to connect the features of their product to the benefits the customer will receive if they use it.
28 Ιουν 2024 · What is feature-benefit selling? Feature-benefit selling is the process of helping prospective customers make connections between the features a product offers and the benefits they may enjoy from those features.
Knowing how to use features and benefits the right way effectively means selling the hole, not the drill. Keep this in mind and make your adverts and marketing campaigns customer focused. Tell your prospects how they’ll benefit and what results they’ll get when they buy and use your product.
9 Οκτ 2023 · When selling features, you are highlighting what the product is or does, whereas selling benefits focuses on what the product can do for the customer. For example, a feature of a laptop...
Feature-benefit selling is often viewed as a two-step process, first, identifying the product’s features, and second, translating those features into meaningful benefits for the customer.
Feature-Benefit Selling is a strategic method used in sales to present the unique features of a product or service and demonstrate how these features directly translate into specific benefits for the customer.
22 Απρ 2014 · Summary: The difference between features vs benefits. Features are facts about products or services; they add credibility and substance to your sales pitch. Benefits give customers a reason to buy because they explain how your product or service improves their lives.
