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  1. Robert Bolesław Zajonc (/ˈzaɪ.ənts/ ZY-ənts; [1] [2] Polish: [ˈzajɔnt͡s]; November 23, 1923 – December 3, 2008) was a Polish-born American social psychologist who is known for his decades of work on a wide range of social and cognitive processes.

  2. 5 Οκτ 2023 · Zajonc’s (1966) fundamental claim is that “an audience impairs the acquisition of new responses and facilitates the emission of well learned responses”. His crucial theoretical contribution was that the presence of others enhances the emission of dominant responses.

  3. 10 Οκτ 2010 · Robert Zajonc: Physiological Psychologist and Neuroscientist. The second half of my thesis that Bob was a biopsychologist, too, is the claim that he was also a physiological psychologist and a neuroscientist.

  4. 30 Οκτ 2024 · A theory formulated in 1965 by the US-based Polish psychologist Robert B (oleslaw) Zajonc (1923–2008) to explain what had until then appeared to be contradictory findings on audience effects and coaction effects.

  5. 18 Οκτ 2024 · Robert Zajonc’s provocative theory of emotion challenges the long-held belief that feelings are mere products of thought, asserting instead that affect is the primary and dominant force shaping our experiences and decisions.

  6. In 1965, Robert Zajonc developed the stern activation theory, by proposing his generalized drive hypothesis for social facilitation. Zajonc's generalized drive hypothesis was the first theory that addressed why the presence of others increased performance sometimes yet decreased it at other times.

  7. 12 Οκτ 2010 · As a social psychologist addressing mainly the topics of social facilitation (motivation) and attitudinal effects of mere exposure (affect), between 1965 and 1975 Robert B. Zajonc authored ...

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    robert zajonc theory of emotion