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  1. Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi 's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.

  2. 13 Απρ 2024 · Take the swiftly discontinued Orbitz drink, best known for its gummy floating globs and unappealing viscous consistency. Then there's Surge, a blindingly green caffeinated soda that Coca-Cola designed as a competitor for Pepsi's wildly popular Mountain Dew. Surge made its auspicious debut in 1997 but only lasted six short years.

  3. 5 Φεβ 2023 · SURGE was discontinued in 2003, but fans of the drink mounted a Facebook campaign that got the high-powered soda available from Amazon, as well as some independent sellers and vending locations.

  4. Welcome to a fizzy, neon journey into the heart of soda pop nostalgia: Surge soda. This citrusy beverage was more than just a 90s soda—it was a counterculture symbol, a David in the Goliath world of soft drinks, and a testament to the power of ardent fans.

  5. 19 Οκτ 2024 · This caffeinated beverage of the '90s was The Coca-Cola Company's response to Pepsi's Mountain Dew. Both drinks had a brightly neon aesthetic and an 'extreme' vibe attached to them, but only one made it into the mid-2000s and grew to 28 flavors .

  6. 24 Οκτ 2023 · SURGE was first released in 1997 as Coca-Cola's response to Pepsi's Mountain Dew. SURGE is a citrus-flavored, energy-drink-adjacent soda packed with maltodextrin; an additive many...

  7. 27 Σεπ 2019 · Coca-Cola decided to rebrand and re-introduce Mello Yello in 2010, with ads focused around connecting the citrus soft drink to the speed and high-octane power of drag racing by partnering with the National Hot Rod Association, as they'd first done in 1979. The campaign also involved giving away free cans of Mello Yello to racing spectators ...

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