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Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
15 Φεβ 2013 · The first voice of Betty Crocker belonged to a home economist named Marjorie Child Husted, the writer and host of the show. In 1951, Washburn-Crosby put a face to the name and the voice when...
5 Δεκ 2023 · Why the Name "Betty Crocker"? Betty was coined because the name seemed friendly; “[Betty is] an informal family-style name, but still traditional (nickname for Elizabeth, with Hebrew and English roots)," says King. The last name came from the retired director of the company, William G. Crocker.
5 Οκτ 2021 · So much so that in 1945, Fortune magazine named Betty Crocker as "the second best-known woman in America" following First Lady Eleanor Roosevelt. This went on to earn Betty the title of the "First Lady of Food" (which still rings true to this day).
11 Νοε 2021 · Betty’s name was invented as a customer service tool so that the return letters the company’s mostly male advertising department sent in response to these queries would seem more personal.
19 Ιαν 2023 · Betty Crocker became known as the First Lady of Food and in that position was called upon to help her country. In 1945, at the request of the U.S. Office of War Information, Betty Crocker broadcast a radio program called, “Our Nation’s Rations” to help homemakers make the most of rationed foods.
24 Ιαν 2024 · Betty Crocker’s first namesake grocery item was a soup mix, which became available in 1941. Her famous cake mix appeared on store shelves in 1947, and the bestselling Betty Crocker’s Picture Cook Book was published in 1950.
