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  1. Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...

  2. 15 Φεβ 2013 · Betty Crocker, 1936-1969. Before Betty Crocker was synonymous with boxed cake mix and canned frosting, she was a kitchen confidante, a maternal and guiding presence in kitchens across America....

  3. 5 Οκτ 2021 · Along with kitchen-test goodness, educating makers, bakers and whisk takers has been at the core of Betty Crocker since 1924, when daytime radio’s first cooking show took off.

  4. 19 Ιαν 2023 · Though she might not look it, Betty Crocker is over 100 years old, and she’s still going strong with more than 12 million visitors to this website each month. Learn all about Betty’s history, plus today’s mission—here’s everything you ever wanted to know about America’s First Lady of Food!

  5. www.encyclopedia.com › food-and-drink › food-and-cookingBetty Crocker - Encyclopedia.com

    23 Μαΐ 2018 · Betty Crocker, an invented identity whose face adorns the packaging of more than 200 food products manufactured by General Mills, is one of the most recognized icons in American brand-name marketing.

  6. 11 Νοε 2021 · Betty Crockers books invited American women to imagine themselves as part of a community connected by the loose bond of shared recipes.

  7. The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1]

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