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  1. Add a piece of code to your website that lets you measure, optimize & retarget audiences for your ad campaigns on Facebook & Instagram. Get started.

  2. Setting up a pixel involves 2 steps: Create your pixel and set up the base code on your website. You can use a partner integration, if available, or add code manually to your website. Set up events on your website to measure actions like making a purchase.

  3. Learn how to install the Meta Pixel yourself or with the help of a developer to begin measuring, optimizing & building your Facebook & Instagram ad campaigns.

  4. The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies, which enable us to match your website visitors to their respective Facebook User accounts.

  5. Add a piece of code to your website that lets you measure, optimise and retarget audiences for your ad campaigns on Facebook and Instagram. Get started.

  6. The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event ) that you want to track (called a conversion ).

  7. 18 Φεβ 2022 · The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. As of February 2022, Facebook Pixel changed its name to Meta Pixel. You will see it referred to with both names throughout this article.

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