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In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.
In this article, the authors present the results from a structured review of the literature, identifying and analyzing the most quoted and dominant definitions of social media (SM) and alternative terms that were used between 1994 and 2019 to identify their major applications.
In the introduction to this volume we have defined social media as the colonisation of the space between traditional broadcast and private dyadic communication, providing people with a scale of group size and
30 Δεκ 2023 · Thus, SMM is defined as an ‘interdisciplinary and cross-functional concept that uses social media (often in combination with other communications channels) to achieve organizational goals by creating value for stakeholders’ (Felix et al., 2017, p. 123).
The utilization of social networking sites (SNSs) and social networking information (SNI) as parts of broader social media (SM) for various business purposes and practices have gained substantive importance from the academicians and practitioners in recent years.
1 Μαΐ 2022 · Social media management is the art and science of how organizations should strategically apply social media across their different disciplines (or departments) by performing social actions and business actions in order to help create business value and realize the organization’s mission.
1 Ιαν 2018 · Social media are defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan and Haenlein 2010, p. 61).
