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ACV is often referred to as %ACV for CPG brands, which offers a weighted value for products in specific stores. By looking at both the total ACV and %ACV, manufacturers can better understand the breadth of their product distribution.
10 Ιουν 2015 · But I do want to illustrate here how % ACV is calculated, how it relates to raw ACV, and what it means to “weight” distribution. Here is a simple example of a market made up of 3 stores: How big is this market overall?
This video explains the basics of numeric distribution, All Commodity Value (ACV) and Product Class Value (PCV) weighted distributions, as well as Total Distribution Points (TDPs) and Reach facts.
So what exactly does % ACV Distribution mean and how is it calculated? % ACV Distribution is often just abbreviated “% ACV,” especially when talking about it verbally. It can generally be thought of as “% of stores selling,” but with stores weighted based on their size.
8 Ιουλ 2022 · Ideally, you want to calculate the weighted %ACV to know how well a specific product is being distributed. For example, an unweighted calculation would show that your product is in 67 percent of the market (2/3). However, a weighted distribution will look like this: (Store B + Store C)/(All Three Stores)
23 Απρ 2024 · Weighted % ACV Distribution: This metric takes into account the dollar value of sales in stores where the product is available versus the total dollar value of sales in all stores within the region. This provides a more accurate representation of market penetration and the effectiveness of the distribution network.
Total Distribution Points (TDP) are calculated by adding the %ACV or Weighted Distribution of each individual item, regardless of retail shelf space. Depending on the client and/or country, either %ACV or Weighted Distribution is used as the primary distribution measure.
