Αποτελέσματα Αναζήτησης
2024 CX Predictions. ACXIOM’S ANNUAL CX TRENDS REPORT. Contents. Foreword: AI‐powered capabilities will supercharge CX in 2024. Last year, when we launched our inaugural CX trends report, we looked at a few macro trends – automation, immersion, and intuitive tech – that are driving the customer experience revolution.
Advanced analytics and machine learning (ML) will become increasingly critical capabilities for brands looking to extract value from massive swathes of customer data generated by immersive, interactive
This report covers how AI will change how businesses reach potential customers, which companies are innovating to use AI-enhanced technology for CX, and how marketers can leverage new insights and technologies to develop better CX and build new products based on best practices.
Ad Measurement and Revenue Attribution 2021: Identity Crisis Adds to Long-Standing Challenges is a complimentary analytical report from eMarketer that investigates how marketers and their partners are approaching ad measurement and revenue attribution. It also explores best practices for addressing both lingering and new problems that will ...
Analytics platform solutions deliver unified data and identity foundations with built in analytic tools for brands looking to measure marketing impact today and understand opportunities to better engage tomorrow across all digital and offline channels.
19 Ιουλ 2023 · Key Findings. The study, Customer Intelligence: How Well Do You Understand Your Customers?, provided an in-depth assessment of US and UK brands’ customer intelligence (CI) maturity - how well these...
19 Ιουλ 2023 · Key Findings. The study, Customer Intelligence: How Well Do You Understand Your Customers?, provided an in-depth assessment of US and UK brands’ customer intelligence (CI) maturity – how well these businesses use data-driven CI to understand and engage with people across the entire customer journey. The findings revealed a startling reality.
